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Archive for the ‘Social Networking’ Category

OU wises up?

Well, well.  Looked what popped up on my Facebook screen!

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Interesting approach by Forrester Research. Summary:
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want [...]

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Nick Carr has some astute observations on this.

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The NYT had an interesting long article on the problems Murdoch faces in making MySpace profitable. I’ve kept a pdf version in the Ecology folder.

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By Joshua Chaffin and Aline van Duyn in New York
Published: Financial Times, March 30 2006 20:26 | Last updated: March 30 2006 20:26
MySpace.com, the fast-growing community website hugely popular with American teens, has removed 200,000 “objectionable” profiles from its site as it steps up efforts to calm fears about the safety of the network for [...]

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