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Archive for the ‘Social Production’ Category

Interesting approach by Forrester Research. Summary:
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want [...]

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Full text available (pdf) here. I was struck by this passage:
Suddenly, in the past few years, the trend toward concentration has reversed – and the tide is now running strongly in the other direction. Partly this is due to a remarkable decline in the cost of high-quality digital recording equipment. In 1980, [...]

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