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Archive for the ‘TU120’ Category

Formally announced during the week with funding of $12.5 million, Encyclopedia of Life aims to be an online reference source and database for every one of the 1.8 million species that are named and known on earth.Encyclopedia of Life is a collaborative effort. Tens of thousands of citizen scientists with expertise around the world are [...]

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Find it here.

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Audience: widest possible
Make use of podcasts: e.g. kids talking about how they use search
Key marketing point: students get access to the expensive online databases to which the OU subscribes.
Three ’story-lines’ or themes: Amazon, Google, Wikipedia
(But how to weave them in while keeping the structure simple?)

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