Interesting approach by Forrester Research. Summary:
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want [...]
Archive for the ‘UGC’ Category
The encyclopedia of life
Posted in TU120, UGC, Web 2.0, Wikipedia on May 13, 2007 | Leave a Comment »
Formally announced during the week with funding of $12.5 million, Encyclopedia of Life aims to be an online reference source and database for every one of the 1.8 million species that are named and known on earth.Encyclopedia of Life is a collaborative effort. Tens of thousands of citizen scientists with expertise around the world are [...]
Brittanica fights back
Posted in UGC, Wikipedia on March 23, 2006 | Leave a Comment »
Good report on OnlineBlog.
The TAKEAWAY Festival
Posted in UGC on March 17, 2006 | Leave a Comment »
The User-Generated Content movement continues to grow. There’s an interesting event coming up at the Science Museum — TakeAway: DO it yourself media. Blurb reads:
More and more people are transforming themselves from media consumers to producers – using the new tools, software and technologies now at their disposal. From the expanding realm of [...]
