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Formally announced during the week with funding of $12.5 million, Encyclopedia of Life aims to be an online reference source and database for every one of the 1.8 million species that are named and known on earth.Encyclopedia of Life is a collaborative effort. Tens of thousands of citizen scientists with expertise around the world are responsible for the creation of content.

The Encyclopedia will be developed by bringing mashups of content from a wide variety of sources. This material will then be authenticated by scientists so that information listed is vetted and known to be authoritative. Data is then supplemented when and where new data is discovered in the field – from scientists across the globe – to ensure it stays current. Software tools will mine scientific literature in order to provide regular updates from external sources.

Encyclopedia of Life is being developed to serve as a comprehensive resource for everyone; scientist, teacher, student, media, any interested party. The Encyclopedia’s goal is to become a valuable learning and teaching resource for anyone who has an interest in life on Earth.

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Find it here.

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Audience: widest possible

Make use of podcasts: e.g. kids talking about how they use search

Key marketing point: students get access to the expensive online databases to which the OU subscribes.

Three ‘story-lines’ or themes: Amazon, Google, Wikipedia
(But how to weave them in while keeping the structure simple?)

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