Archive for the ‘Web 2.0’ Category

Interesting approach by Forrester Research. Summary:

Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term “Social Technographics” to describe analyzing a population according to its participation in these levels. Brands, Web sites, and any other company pursuing social technologies should analyze their customers’ Social Technographics first, and then create a social strategy based on that profile.

Useful diagram too:


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Formally announced during the week with funding of $12.5 million, Encyclopedia of Life aims to be an online reference source and database for every one of the 1.8 million species that are named and known on earth.Encyclopedia of Life is a collaborative effort. Tens of thousands of citizen scientists with expertise around the world are responsible for the creation of content.

The Encyclopedia will be developed by bringing mashups of content from a wide variety of sources. This material will then be authenticated by scientists so that information listed is vetted and known to be authoritative. Data is then supplemented when and where new data is discovered in the field – from scientists across the globe – to ensure it stays current. Software tools will mine scientific literature in order to provide regular updates from external sources.

Encyclopedia of Life is being developed to serve as a comprehensive resource for everyone; scientist, teacher, student, media, any interested party. The Encyclopedia’s goal is to become a valuable learning and teaching resource for anyone who has an interest in life on Earth.


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